What we deliver
CapsuleConsult delivers concentrated marketing strategy for ambitious brands. We distil complex market dynamics into compact, executable plans — brand strategy, growth marketing, digital strategy, content systems, and go-to-market launches. Based in Bologna. Serving brands across Europe. No fluff. No 80-page decks. Just strategy that works.
Most marketing strategy is wasted. It is too long, too vague, and too disconnected from execution. A 120-page strategy deck that nobody reads is not strategy — it is theatre. We believe strategy should be capsule-sized: concentrated enough to fit on one page, specific enough to execute on Monday morning, and measurable enough to know if it worked by Friday. We call it capsule strategy. And it changes how brands grow.
Brand + Content Strategy for a fashion direct-to-consumer brand. Repositioned from "affordable luxury" (crowded) to "Italian-made essentials" (defensible). Organic traffic up 340% in 8 months. Customer acquisition cost down 42%.
Growth Marketing + Go-to-Market for a B2B SaaS entering the DACH market. Designed acquisition funnel: LinkedIn ads → free tool → trial → sales call. From €0 to €2.1M ARR in 14 months. CAC:LTV ratio of 1:8.
Digital Strategy for a premium food brand. Unified fragmented channels (paid, organic, email, marketplace) into a single customer journey. Average conversion time dropped from 47 days to 12.
We audit your current marketing, interview your team, analyse competitors, and identify the 3 highest-leverage opportunities. No assumptions — data first.
We design the strategy: positioning, channels, messaging, funnels, calendar, budget. Everything concentrated into an executable capsule — not a deck that gathers dust.
You receive the strategy capsule, supporting models (spreadsheets, frameworks), and a 90-day action plan with weekly milestones. Ready to execute on Monday.
Optional: we stay on as fractional CMO, running bi-weekly strategy calls, reviewing results, adjusting course. Strategy is not a document — it is a living system.
That is what a capsule does.
Book a strategy call →Online now
