CapsuleConsult was founded in Bologna in 2021 by a team of ex-McKinsey, ex-Bain, and ex-agency strategists who believed marketing strategy was broken.
Broken by volume: too many pages, too many slides, too many meetings. Broken by abstraction: too much theory, not enough execution. Broken by disconnection: strategy handed off to execution teams who misinterpret it.
We created the capsule method: every strategy distilled to a single-page capsule — concentrated, executable, measurable. The supporting frameworks and models are there for depth. But the capsule is what your team actually uses.
Our team of six: three senior strategists (ex-McKinsey, ex-Bain, ex-WPP), one growth marketer, one content strategist, and one data analyst. All senior. No handoffs.
120+ strategies delivered. Average client retention: 18 months. Average ROI: 4.2x within 12 months.
Capsule-sized.
Every strategy fits on one page. If you cannot explain it simply, you have not thought about it enough. Complexity is the enemy of execution.
Execution-ready.
Strategy delivered on Friday is executable on Monday. Weekly milestones. Specific actions. Named owners. No ambiguity.
Measurable.
Every strategy includes a KPI scorecard. If we cannot measure it, we do not recommend it. ROI is not a hope — it is a tracked number.