A capsule strategy is a one-page distillation of your marketing strategy — positioning, audience, channels, messaging, and success metrics in a format your entire team can understand and execute. Supporting models and frameworks are provided separately for depth.
Most strategies delivered in 3-6 weeks. Go-to-Market: 4-6 weeks. Brand Strategy: 3-4 weeks. Fractional CMO: ongoing.
Our core service is strategy design, not execution. However, our Command plan includes fractional CMO oversight of execution. We also partner with specialist agencies for paid media, content production, and development.
DTC/e-commerce, B2B SaaS, food and beverage, fashion, professional services, and health/wellness. Most experience with European brands scaling from €1-10M revenue.
Yes — about 40% of our clients are funded startups (Seed to Series B). Go-to-Market Strategy is our most popular service with startups.